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Our People

Fundraising Committee

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Zoe Pena
Zoe Peña
Committee Member

Born and raised in the Philippines, Zoe Peña is a marketing executive and entrepreneur who has called Hong Kong home for over a decade.

Her career includes leadership roles in luxury, art, media, and fashion. From launching a documentary series for a Grammy-winning rapper to consulting in one of the first digital art collection management platforms launched in Asia, Zoe has a distinct track record of creating and building global brands through her unique perspective. She is a champion of creating more intersectional opportunities between community and commerce. Her passions in Filipino contemporary art and community are widely documented.

Zoe is also a published writer and serves as President of the American Women’s Association HK and as a board member of the AWA Foundation.

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Willem Bark
Willem Bark
Director & Committee Member

Willem has over 18 years of client coverage experience in the financial industry, advising private and commercial clients on corporate finance, merger and acquisitions, and private equity transactions. He has in-depth experience working across cultures, having lived in Asia, the Middle East, Europe and North America. 

Shortly after arriving in Hong Kong in 2020 with his family, Willem was keen to support Enrich after learning about its inspiring mission through a fellow mentor. Willem worked on several research papers for Enrich, including Financial Digital Literacy. Since 2021, he has been part of the Enrich's Financial Mentoring Program, and in 2022, he joined as a member of the Fundraising Committee.

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Grace Davis
Grace Davis
Director & Committee Member

Grace has 14 years’ experience in financial services with a focus on marketing, customer experience, customer insight and proposition design across the UK, Kazakhstan and Hong Kong. Having qualified as a teacher on the Teach First Programme in the UK and worked in a challenging urban school in London, she’s passionate about the positive role that education can have in transforming lives. Grace discovered Enrich after meeting one of the programme mentors when she first moved to Hong Kong in 2017 and looking for meaningful volunteering opportunities and has served on the Fundraising Committee since its inception.  She joined the Enrich Board in 2023 and is also a Vice-Chair of the MarComms Committee of the British Chamber in Hong Kong.

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Carmen Lam
Carmen Lam
Director & Committee Member

Carmen Lam is a branding, marketing and customer experience management specialist who helps companies achieve superior performance and growth by leveraging their unfair advantages. She is experienced in working across cultures, aligning customer experience with brand values, driving revenues, marketing resource management, and building platforms for branding, marketing, and strategic development with a customer first focus. As a working mother of two who was expatriated several times over the course of her career, Carmen feels for the sacrifices and aspirations of migrant workers and appreciates the contribution they make for their employers and their host economies. She was keen to support Enrich after learning about its mission at an NGO event.

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